Get to the heart of it.

There's nothing like the power of a song to inspire people and give them a deeper understanding of what you're all about.

And when you and your team have actually participated in the process of creating the song, it will not only capture the subtleties of your message, it will also inspire your organization and your vision for years to come.

That's why the Lakes Animal Friendship Society asked professional songwriter Lowry Olafson to guide them through a ThemeShop songwriting session. The song they created together, "Teach My Person How to Love Me," has transformed their marketing and fundraising efforts.

 Here's what it's done for them so far...

Lowry guided us through the creation of a song that resonates with people across cultures. Our song is being used for humane education and other animal welfare activities around the world - on at least four continents!

We continue to be overwhelmed with the response... We really can't say enough about it!"

Valerie Ingram and Alistair Schroff,
Lakes Animal Friendship Society

Click arrow to hear "Teach My Person How to Love Me" 

A Theme song helps you communicate your message in memorable ways

Your theme song will add an unforgettable multimedia component to the following: 

  • Marketing and promotion
  • Fundraising tools & events
  • Membership drives
  • Attracting new sponsorships
  • Legacy planning and bequest programs
  • Soundtrack for PowerPoints and videos

... After all, nothing sticks in your head like a song!

When New Vista Care Society started planning their new Legacy Planning Program, they knew they had to have a song that would touch people's hearts and have an impact beyond what two-dimensional graphics and a generic instrumental soundtrack could accomplish.

They decided that a ThemeShop session with Lowry would give them exactly what they were looking for.

"The process was inspiring for the staff and Board. The song is catchy and moving… We are confident that it will help us in our legacy program."

Carol Finnie, CEO,
New Vista Care Society,
Burnaby, BC


Reach a wider audience and deepen your impact

The Burnaby Public Library wanted to increase public awareness of their home library service... so they too enlisted Lowry Olafson to conduct one of his ThemeShop group songwriting sessions.

And the song they wrote in three hours, "There's a Story at My Door," communicated their message in an unforgettable way.

But it did so much more than that...

It brought their staff, volunteers, and clients together to share an experience that deepened their understanding and dedication to the organization's goals in a way that will stay with them forever. 

Watch the video below to see how they did it: 

Photo: Ben Ged Low

Innovative ways to use your song and spread your message

  • Promotional DVDs and CDs
  • Radio/TV Ads
  • Ring Tone for Your Phone
  • Personalize Your Voice Mail/”On Hold” Experience
  • Downloadable from Your Website
  • Enhance Your Live Events with Music

Re-energize your team and articulate your vision

When you book a ThemeShop session with Lowry, you will not only end up with a powerful marketing and fundraising tool, you will also...

  • Re-energize and inspire your team and community
  • Crystalize your vision
  • Heighten your understanding and appreciation for each other
  • Surprise and delight yourselves at your creative abilities
  • Have a ton of fun!

"The ThemeShop experience is exhilarating, inspiring and enlightening"

Here's what ThemeShop participants say about the experience: 

“I love the new song!  It has such a catchy tune and is nice and easy to sing.  A great reflection on this beautiful place we've called home for the better part of 40 years.  Thanks once again.”

Tina Schmidt,
Lillooet, BC
Song: "Guaranteed Rugged"

“I feel very lucky to be a part of this community after this workshop… I learned that we can all be creative and come up with a beautiful song.”

Rosaele Tremblay,
Fernie Public Library
Song: “Once Upon a Library”

"A song that really captures what Osoyoos is all about and what makes it unique." 

Destination Osoyoos
Song: "Canada's Warmest Welcome"

“A lot of fun! It made us closer and showed that you can do just about anything!”

Tom Clement,
Assistant District Administrator, Vanderhoof
Song: “The Heart of It All”

What happens at a ThemeShop song-writing session?

  • Session is from three – four hours long for 2 to 25 participants. Tailored to fit.
  • No musical experience needed!
  • Brainstorming and collaboration specially designed to include every participant.
  • Original melody and words for every song facilitated by Lowry.
  • Your organization's original song is recorded to CD with Lowry, on-site.
  • Professional studio recording of your song available for promotional & other uses.

"Ready for Radio" Studio Production Package

Once your song has been written, take it to the next level with Lowry's stellar production team.

This add-on package includes: 

  • Pre-production version for your pre-approval
  • Full studio production including the following (as desired / appropriate):
    • Acoustic and electric guitars
    • Bass and Drum kit (and percussion)
    • Lead vocal and full background vocal arrangement.
    • Keyboards, piano, etc.
  • Lowry's talented team of musicians have worked with artists such as kd lang, Roy Orbison, The Byrds, and Ray Charles
  • Production Master on CD and mp3
  • Instrumental version for slide shows, video, etc.
  • Karaoke-style backing tracks with no lead vocal for your live performances
  • Ring tone version you can offer for free download via your site

All recordings are fully mastered, broadcast quality, and ready for manufacturing.
You own the copyright to all recordings.

Use your Theme Song to capture people's attention... and their hearts

After the ThemeShop session has finished, you will have a catchy song that you own 100% and can use in all of your marketing efforts.

Some of our clients have used their songs in the following way: 

  • The Town of Vanderhoof, BC uses their theme, "The Heart of It All," as a ring tone that's available to everyone in town.
  • The Okanagan Hospice has released their song, "Loving Beyond Goodbye" as a CD for fundraising and community awareness

  • The Lakes Animal Friendship Society has sent their song, "Teach My Person How to Love Me" to 100s of like-minded organizations across North America and taught the song to 1000s of school children for educational purposes.

  • Blind Beginnings, which supports unsighted kids and youth, performed their song "I See Differently" live at a fundraising luncheon and received a lucrative sponsorship on the spot.
  • InSightful Visions used their song "Love How You Look" as the soundtrack for their video and radio ads.

What will your song do for you?

100% Guaranteed or Your Money Back

Your satisfaction is paramount. If you're not 100% delighted with the results of your ThemeShop session, Lowry will cheerfully refund your fee.


Book your ThemeShop session today

To learn more about how a ThemeShop session could transform your organization, contact Lowry Olafson at: or call Lowry directly at 604-865-0888.

We look forward to hearing from you! 

"To talk about what is really important and create a song that embodies those values... about what matters to them and their organization."

– Reg Litz, Globe and Mail online

To print a two page pdf with info about The Theme Shop: click here






Watch it the image below!

Photo: Ben Ged Low


"Hearts That Care" – written with the Board, staff and volunterers at Cranbrook-Kimberley Hospice.

"Love it. Simple yet elegant, true to our mission.
The afternoon flew by."
Don Davidson, President
Cranbrook-Kimberley Hospice Association

To listen to "Hearts That Care" click this arrow:


Lakes Animal Friendship Society writing
"Teach My Person How to Love Me"

To listen to "Teach My Person" click arrow:


After the ThemeShop with Destination Osoyoos

Check out the brand new
Ready4Radio Studio Production of
Osoyoos' new Theme Song
Canada's Warmest Welcome

"Our song is soon to be released as a single!"

"Truly a magical afternoon of staff and volunteer bonding, creativity and connecting again to our organization and why we actually do what we do everyday… We can’t thank you enough for sharing your talent with us."

Susan Steen
Executive Director
Central Okanagan Hospice Association


Listen to their Theme song,
"Loving Beyond Goodbye"


Lillooet, BC's New Theme Song

Photo Copyright Lillooet News
Premiering the new Lillooet ThemeSong with five of the songwriters

Click to hear their brand new theme song "Lillooet"

"Fantastic, love it!! Hope everyone here in Lillooet learns it. Lillooet is such a beautiful place....and now it has it's very own song!!!

Anyone hearing this song from outside of Lillooet will be coming to see it I'm sure and they will not be disappointed at its beauty, it's majestic mountains, sky blue lakes and of course the mighty Fraser River ... great job.
It just could become a hit!"
– Lillooet citizen

Vanderhoof BC

"The Heart of It All"

 "An opportunity for community building with citizens and council.

I was thrilled to be able to get up on stage with all of those who contributed and sing our new song for the first time.

But it doesn’t end there. The ‘Heart of it All’ will be used to promote Vanderhoof for many years to come.”

- Gerry Thiessen, Mayor of Vanderhoof

Vanderhoof's new ThemeSong
"The Heart of It All"

Click to listen:

"I was moved beyond words, how Lowry was able to in several hours manifest such a marvelous process and outcome [and] transform a new group into a wonderfully creative force.

Together we produced passionate and deeply moving lyrics for Living Big Retreats."

- Suzanne Kyra, CEO, Living Big Retreats

Listen to "Living Big" 
– Theme song written at a Living Big Retreat


Photo: Dave Allen

"The Themeshop was perfect for our business.  Lowry has a special gift to make us think, draw out the best in us, and aspire to be more of who we are.

I recommend this workshop to any business that wants to pull their team together – to focus on who they are, what they do and what they are really about.

– Susan Ferron. Owner, InSightful Visions

Listen to "Love How You Look" 
–  written with the staff at InSightful Visions

"Lowry is an amazing musician, facilitator and consensus builder."

– Marilyn Rushton, Chair, Blind Beginnings, Vancouver

Listen to "I See Differently" 
– written with staff, board, youth and families from Blind Beginnings

Team Building ThemeShop Vancouver BC
Photo – Dave Allen

"A high point that will get replayed lots."

- Tom Pinfold, Past President
Rotary Club of Sechelt, British Columbia

Listen to "A Better Place" 
written with the Rotary Club of Sechelt

Photo: Ben Ged Low

"Having our own song "Teach My Person How to Love Me" has been a fantastic way to share our messages about animal care and compassion.

Lowry guided us through the creation of a song that resonates with people across cultures. Our song is being used for humane education and other animal welfare activities around the world - on at least four continents!

A great experience for our society and its supporters, and we continue to be overwhelmed with the response to the song. We really can't say enough about it!"

Valerie Ingram and Alistair Schroff,
Lakes Animal Friendship Society

"An unforgettable afternoon that strengthened our connectedness and got us thinking in ways we had never imagined. Best of all, the song we created together still continues to inspire us in our work."

– Dana Rose, Program Coordinator,
North Delta Family Resource Centre,
   Boys and Girls Club Community Service



Lowry Olafson uses and recommends Elixir Guitar Strings by Gore    

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